Allied Irish Banks The LAB

A New Concept Store Redefining Banking Experience

The LAB is not just about incorporating technology for the sake of it; rather, it seamlessly integrates the latest digital advancements to create a truly unique banking experience. The store provides a learning and research environment where customers can explore and maximize the benefits of AIB's current and next-generation banking services.

One of the key features of The LAB is its emphasis on digital self-service capabilities. Customers can navigate the space with the assistance of a digital avatar, which guides them through the various zones and showcases the best digital banking practices. The store also offers mobile device demos, remote advisor accessibility, and a range of digital tools to enhance the overall banking experience.

The design of The LAB reflects AIB's commitment to customer-centricity and convenience. The space is divided into five distinct zones: Quick Banking, Mobile Banking, Product, Lounge, and Learning and Business Banking. Each zone is carefully curated to cater to different customer needs and preferences.

With a total area of approximately 400 square meters, The LAB is a testament to AIB's dedication to embracing digital transformation. By providing customers with a seamless and engaging banking experience, the bank aims to encourage the adoption of digital banking among its customer base.

The LAB is located in Dundrum Town Centre, Ireland, and was developed in collaboration with Accenture. The store serves as a testing ground for the latest technologies, allowing AIB to refine and integrate them into its branch network in the future.

This groundbreaking design has received widespread recognition and acclaim. The LAB was awarded the Silver A' Design Award in 2014 for its outstanding innovation and technical excellence. The store's ability to create a remarkable and immersive banking experience has left customers and industry experts in awe.

The LAB is not just a bank branch; it is a testament to the future of banking, where technology and design converge to redefine the customer experience. AIB's commitment to innovation and customer-centricity shines through in this groundbreaking concept store.